How Two Veterans Created World-Class Shipping Software

Longtime friends Justin Cramer, Global Project Management Director, and Jeff Goeters, Chief Architect, met while serving in the US Navy and have kept in touch long after – not only as buddies, but also as successful business partners.

The shipping industry at that time was full of kinks and obstacles causing customer experience and satisfaction to be extremely low. Justin and Jeff put their heads together to strive to create something better - something to improve satisfaction for both the customer and the shipper; in the end saving everyone time, money and headaches. The resulting software is now highly regarded in the shipping industry as the gold standard, and we have these two guys to thank.

When asked what their goals were when they began to think about creating their own shipping software Justin said, "We wanted to develop the best shipping system on the planet," with a grin.

"That’s right, and our ability to manipulate and properly choose/enforce business rules to select the correct shipping method for our customers, whether they’re doing dozens, 10,000 or 1,000,000+ packages a day gave us the power to become just that. Our advanced and innovative technology aided us in becoming the fastest and strongest platform available, and we just keep improving," added Jeff.

The guys recognized that the industry had a need for ProShip – ProShip was created with a desire to provide the highest level of shipping compliance possible in a warehouse. The solutions and processes used at that point in time were disconnected, not normalized and combined carrier-logic with customer-logic. Their goal was to provide a product with a better level of service that would allow a level of isolation of those various business rules and processes that did not belong tied to each other. Everyone working with competitors were unsatisfied with their customer service and the way the product ran. Justin and Jeff knew they could build something better, so they teamed up to create the standard in the industry and built their system from the ground up - not needing to lean on other third-party systems as the majority of competitors have to.

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